scenarioDNA

Workshops combine evidence-based cultural research with StoryEngine’s structural and relational analysis. Participants gather and evaluate cultural material, then use StoryEngine to examine relationships among signifiers, codes, actors, tensions, competing interpretations, and possible trajectories.

• 30 days access to the Workshop Module AI Assistants plus skill plugin — focused assistants tuned to the module workflow and exercises

• 14 days access to the full StoryEngine Sandbox plus skill plugins for hands-on practice and follow-up exploration

• Full module lectures and curated readings to support practice and reflection

Yes. We offer institutional and independent rates to make the series accessible:

• 50 percent off for students and educators with a valid university email address

• 25 percent off for individuals and self-employed freelancers

Please contact Marie Lena Tupot at culturemapping@scenariodna.com for more information.

The workshops build durable analytic capability rather than one-off output. Participants gain a repeatable method they can apply to their own projects and bring back to their teams as a structured framework for decision-making. The practice window ensures the tools are tested immediately on live work so insights translate into clear, lasting impact.

We understand that despite a registrant’s best intentions they may find themselves unable to attend a workshop. If that happens, they are welcome to find an alternate participant to attend in their place. If they are unable to find a substitute, we will accept cancellations and issue refunds under the following conditions: If we cancel a workshop for any reason, all registration fees will be fully refunded. If a registrant withdraws from a workshop more than 14 days from the start date, a full refund will be issued minus transaction fees. If a registrant withdraws with less than 14 days from the start of the workshop or does not show up at the workshop, no refund will be issued.

Workshops are led by Tim Stock who is a founding partner at scenarioDNA and an Associate Teaching Professor at Parsons School of Design. Tim co-invented a patented methodology of culture mapping in order to better analyze such story patterns in culture. His work combines cultural semiotics, structured foresight, social science, and generative intelligence to study how cultural systems change and how those changes affect strategy and innovation.

Each participant will receive access to a password-protected site that includes:

• Zoom link

• Miro whiteboarding link

• Curated readings

• Lecture slides

• StoryEngine workshop and sandbox AI assistant links

• Session recordings (video and chat)

• A discount code for our new book, Story Systems

The site will remain accessible for 30 days following each session.