scenarioDNA

These sessions are made for cultural strategists, researchers, innovation leaders, and policymakers who work with culture, trends, and positioning. If your work depends on understanding what people value and why, this training helps you turn that understanding into clear direction and more confident decisions.

The workshop series includes Structured Foresight, Language & Meaning, and Narrative Systems. Structured Foresight focuses on gaining a clear understanding of a structured analytic method and how to apply it in foresight strategies, while Language & Meaning examines how language forms meaning and shapes cultural ideologies through structured analysis, and Narrative Systems explores how narratives shape brand meaning and innovation within analytical frameworks to understand cultural change. Each workshop applies these techniques to practical scenarios, with participants provided custom GPTs to practice techniques. Onboarding instructions will be provided 7–10 days prior to each workshop.

Participants learn structured techniques with hands-on generative AI tools. They use these tools to explore language and semiotic coding, regional code analysis, speculative futures frameworks, and narrative mapping. Throughout the sessions, they apply these methods directly to their own projects, using custom StoryEngine GPTs to prototype, refine, and pressure-test their ideas and challenges beyond the workshop.

The workshops run on Zoom with breakout sessions for group work. You’ll need a webcam, microphone, stable internet, and a laptop or tablet. All materials, including interactive canvases, are provided.

We understand that despite a registrant’s best intentions they may find themselves unable to attend a workshop. If that happens, they are welcome to find an alternate participant to attend in their place. If they are unable to find a substitute, we will accept cancellations and issue refunds under the following conditions: If we cancel a workshop for any reason, all registration fees will be fully refunded. If a registrant withdraws from a workshop more than 14 days from the start date, a full refund will be issued minus transaction fees. If a registrant withdraws with less than 14 days from the start of the workshop or does not show up at the workshop, no refund will be issued.

The workshops build durable analytic capability rather than one-off output. Participants gain a repeatable method they can apply to their own projects and bring back to their teams as a structured framework for decision-making. The 30-day practice window ensures the tools are tested immediately on live work so insights translate into clear, lasting impact.

Each workshop includes private access to custom StoryEngine GPT toolkits. These tools mirror the techniques covered in each session, so participants can quickly apply them in their own context. They support in-workshop exercises and generate adaptable frameworks—scenarios, language analyses, narratives, and speculative futures—that you can copy and refine. You’ll keep access for 30 days after the workshop to test, iterate, and apply the methods on live projects.

These sessions are live and interactive. Participants build real examples using their own ideas and engage with a focused cohort applying the same analytic frameworks in different contexts. The cross-application sharpens insight and reveals blind spots that self-paced courses cannot. With 30-day access to the same tools afterward, the work carries directly into practice.

For small teams, joining a public session works fine; for six or more, a custom company session may be a better fit. Please feel free to reach out to us for more information.

All work stays inside scenarioDNA’s private workshop environment.