scenarioDNA

Culture is not noise. It is evidence. This series teaches a repeatable craft for finding meaningful signals, testing interpretation, and turning cultural understanding into concrete strategic options. You will learn disciplined ways to read images, language, rituals, and behaviour so that every claim is traceable back to evidence and every interpretation can be pressure-tested.

Sessions are grounded in an evidence-first workspace: the StoryEngine Sandbox. StoryEngine is a modular cultural-intelligence platform built around a glass-box method that makes AI reasoning visible and evidence-based, extending human perception while keeping authorship human-led. In the workshops you will use StoryEngine tools and a family of specialized assistants to: ingest and describe inputs (images, texts, signals), version interpretations, test alternative hypotheses, and simulate how narratives might propagate across audiences and media. The Sandbox is not a black box; it is a controlled workspace that preserves the chain of evidence and makes interpretation contestable and repeatable.

• 30 days access to the Workshop Module AI Assistants — focused assistants tuned to the module workflow and exercises

• 14 days access to the full StoryEngine Sandbox for hands-on practice and follow-up exploration

• Full module lectures and curated readings to support practice and reflection

• A discount on our new book Story Systems and Cultural Research

Yes. We offer institutional and independent rates to make the series accessible:

• 50 percent off for students and educators with a valid university email address

• 25 percent off for individuals and self-employed freelancers

Please contact Marie Lena Tupot at culturemapping@scenariodna.com for more information.

The workshops build durable analytic capability rather than one-off output. Participants gain a repeatable method they can apply to their own projects and bring back to their teams as a structured framework for decision-making. The practice window ensures the tools are tested immediately on live work so insights translate into clear, lasting impact.

We understand that despite a registrant’s best intentions they may find themselves unable to attend a workshop. If that happens, they are welcome to find an alternate participant to attend in their place. If they are unable to find a substitute, we will accept cancellations and issue refunds under the following conditions: If we cancel a workshop for any reason, all registration fees will be fully refunded. If a registrant withdraws from a workshop more than 14 days from the start date, a full refund will be issued minus transaction fees. If a registrant withdraws with less than 14 days from the start of the workshop or does not show up at the workshop, no refund will be issued.

Workshops are led by Tim Stock who is a founding partner at scenarioDNA and an Associate Teaching Professor at Parsons School of Design. Tim co-invented a patented methodology of culture mapping in order to better analyze such story patterns in culture. His work leverages social science, anthropology, and machine learning to advise global clients on cultural trends with a systems-thinking approach to innovation.

Each participant will receive access to a password-protected site that includes:

• Zoom link

• Miro whiteboarding link

• Curated readings

• Lecture slides

• StoryEngine workshop and sandbox AI assistant links

• Session recordings (video and chat)

• A discount code for our new book, Story Systems

The site will remain accessible for 30 days following each session.