A System & Method for Culture Mapping
Our method is the first data-related utility patent addressing the study of people and their ideologies over time. The best way to understand where ideas are going is to see where they live in the context of near neighbors and contrasting ideologies.
A Meaning MATRIX
Our Culture Mapping informs a human analyst and machine learning process that allows us to scan and analyze large amounts of open and closed linguistic data and find emerging patterns in culture. The analysis results in visualizations that help our clients understand trends in the context of data-supported archetypes and behavioral codes.
Patterns are critical
Meanings emerge only in relationship between data points. The best way to understand where ideas are going is to see where they live in the context of near neighbors and contrasting ideologies. The narratives live in the tension.
Archetypes & Ideologies
Culture Mapping puts trends into a human context by association with archetypes and muses. By mapping these archetypes and their associated taxonomies we are able to discover connotative meanings and patterns. We can also track how trend narratives evolve as a ongoing cycle of culture. These narrative frameworks are critical in developing innovation strategies and planning sustainable investments.