CASE Study: Innovus Pharma / Healthcare & everyday routines

Understanding the human side of allergy routines

scenarioDNA explored the human aspects of allergy routines for Innovus Pharma as Flonase moved over the counter. The work focused on everyday experience during a change in the category’s access and purchasing context.

The question: How does category change meet everyday routine?

The move of Flonase into the over-the-counter market created a new context for allergy products. Innovus needed to understand the human aspects of allergy routines within that transition.

The research: Beginning with lived experience

The project focused on the routines surrounding allergies. This framed the category through everyday experience: how an allergy product sits within people’s lives, rather than treating the market transition as only a change in availability.

The application: Bringing routine into the category conversation

The work’s purpose was to give Innovus a human perspective on the changing allergy category. Understanding routine provided a basis for considering the consumer context as access to familiar products changed.

Explore our approach: Culture Mapping · Cultural Research & Intelligence