CASE Study: FIFCO / Food systems & sustainability

Connecting sustainability with changing food expectations

scenarioDNA helped FIFCO examine changing expectations around food and sustainability in Costa Rica and regional markets. Cultural analysis and innovation workshops gave managers frameworks for connecting these shifts with long-term strategy and portfolio thinking.

The question: How could sustainable growth respond to cultural change?

FIFCO needed guidance for sustainable growth and innovation. The research asked how evolving middle-class expectations around food and sustainability could inform the company's understanding of future opportunities.

The research: Examining food systems and values together

We analyzed food systems, middle-class expectations, and sustainability values in Costa Rica and regional markets. This brought the organization of food and distribution into conversation with changing consumer meanings, giving the company a cultural perspective on sustainability and innovation.

The application: Making cultural frameworks usable for managers

We shared the findings through innovation workshops, equipping managers with frameworks to help shape long-term strategy. The work supported consideration of ethical food and beverage trends within portfolio decisions, connecting cultural interpretation with the teams responsible for future direction.

Explore our approach: Culture Mapping · Cultural Research & Intelligence