Data Visualization Lab
Our Culture Mapping patent allows us to input a broad range of open and closed text data sets that are measured and plotted using our machine learning algorithm. The patterns of explicit and implicit meaning reveal cultural narrative patterns of change.
VISUALIZING FOOD & BEVERAGE TRENDS
We have created a culture map of food conversation. Culture Mapping (developing codes and archetypes) helps us understand and explain what is going on. From 10,000 tweets, we have pulled together the most insightful, provocative and curious tweets from about 50 renowned names in the worldwide food industry, as well as other leaders who are not well-known but propel the dialog. We also cross-correlate this with Instagram and News Feeds as well as Google Trends to track the rise and fall of cultural signifiers. Read summary article
AnalyZING Beauty TrenDS
To understand what is happening within the beauty category, we compared two sets of data. One, a body of global tweets over three months of time where tweeters were discussing the latest beauty brands, techniques and tips. Second, we tested four lines of discourse to see where global perception of beauty actually lies absent of the brand conversation. Two different trajectories exist. Read summary article
ANALYZING Buckminster Fuller
We used Culture Mapping to analyze the transcripts of Buckminster Fuller’s Everything I Know, a 42-hour thinking-out-loud lecture series videotaped in 1975 using natural language processing to identify and score potential signifiers from Bucky’s words session by session. Based on the signifiers, his sessions walk us through framework, investigation, instrumentation, calibration, systematizing, trim tabbing, conspiring, orchestration, realization, investment, principles, vision. Read article
