Global Generation Z
Global Generation Z
Country cluster analysis of rising codes of identity.
MACRO TREND THEMES: Sense of Agency, Quest for Allies, Bandwidth Pitfalls, Meaningful Human Skill, Climate Change Dread, Meaningful Policy, Womenonmics, Relentless Tension
MICRO TREND THEMES: (Residual Trends) Age Restrictions, Teen Networks, Shifting Sport Engagement; (Dominant Trends) Community Building, Aligning Reality, Social Responsibility; (Emergent Trends) Aware and Advocating, Cultural Movements, Food Security; (Disruptive Trends) Women Normalizing Sport, Digital Coping, Music as Diplomacy
COUNTRY CLUSTERS: Cluster One (Traditional) USA/UK/France/Japan Cluster Two (Cautious) China/India/Mexico/South Korea Cluster Three (Constrained) Turkey/Russia/Philippines/Nigeria Cluster Four (Introspective) Venezuela/Iran