Ghost Trends

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Ghost Trends

$10.00

COVID-19 reveals directional signals that were always there.

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Change happens fast — leaving us seemingly caught unaware. We talk about planning for black swans. Yet, the Covid19 pandemic is demonstrating that directional signals were always there as ghosts to heed and help us get ahead of a crisis. We had the language in place for innovation. Now the sustainability of our innovations is being tested. This is a call to adaptability. We can plan our way forward from this moment in history. Emerging in a better place requires bringing abstract thought into focus.