A powerful approach that unites consumer anthropology with data science to understand the full dynamics impacting consumer markets.
Culture Mapping is a patented approach for analyzing and patterning cultural signals and emerging trend narratives. It acts as a lens that empowers our clients with better market segmentation based on cognitive frameworks. It also allows for a deeper level of insight into cultural systems driving meaning during the planning and design of products, services and communication. The resulting culture maps allow us to see the systems evolving behind trends and help expose key cultural tensions. From there, we can evolve consumer perceptions and cultivate strategies truly synchronized to culture.