We are experts in understanding how culture is changing and why. We help clients leverage these dynamics through innovative research and strategic frameworks.
BRAND STRATEGY/ Trend & INNOVATION consulting
By structuring cultural signals, we reveal critical patterns and emerging narratives that create competitive market advantage. The output of this process is a roadmap for cultural foresight, brand strategy and sustainable innovation platforms.
ETHNOGRAPHIC FIELDWORK & ideation WORKSHOPS
Our experienced anthropology field teams around the world are skilled in conducting a broad range of investigations from home immersions to structured test environments. We also conduct co-creation workshops involving category experts and industrial designers to develop innovation platforms and prototypes.
data science & Visualizations / Forecasting frameworks
We focus on language. Words, images and gesture reveal how culture is changing. We have developed software tools to structure and analyze a broad range of open and closed linguistic data. These visualizations help our clients inspire new ideas and measure scenarios in the context of a living representation of culture.
3 ways to prove brand value to millennial shoppers (The Business Journals)
Advertising’s needless obsession with big data (Gulf News)
The Epidemiology of Innovation (Springer)
Space, the Frontier Right in Front of Us (NY Times)
- Design insight through culture mapping (Education Post)
- Why Hongkongers need multifaceted training for a complex world (South China Morning Post)
- Predict the Future - Talk to Tim Stock (Milk Magazine)
- Visualising Culture using Semiotics (ESOMAR)
- A Face in the Crowd (Research Magazine)