We are experts in understanding how culture is changing and why. We help clients leverage these dynamics through innovative research and strategic frameworks.
BRAND STRATEGY & INNOVATION consulting
By structuring cultural signals, we reveal critical patterns and emerging narratives that create competitive market advantage. The output of this process is a roadmap for cultural foresight, brand strategy and sustainable innovation platforms.
ETHNOGRAPHIC FIELDWORK & ideation WORKSHOPS
We have field teams around the world, and can synchronize ethnographic fieldwork with our data analysis to get beyond the consumer insights everyone already has. We critically consider each stage of research -- from recruitment segmentation around cognitive frameworks to multi-disciplinary teams to interpret the data and getting to actionable insights and platforms.
We have developed software tools that utilize our Culture Mapping patent to structure and analyze a broad range of open and closed linguistic data. Our Culture Mapping leverages Natural Language Processing and Machine Learning to reveal behavioral dynamics and trends missed by standard sentiment analysis.
RECENT PRESS & WRITING
- Why Hongkongers need multifaceted training for a complex world (South China Morning Post)
- Predict the Future - Talk to Tim Stock (Milk Magazine)
- Visualising Culture using Semiotics (ESOMAR)
- A Face in the Crowd (Research Magazine)