We are experts in understanding how culture is changing and why. We help clients leverage these dynamics through measurable strategic frameworks and hybrid research methods.
Trend ANALYSIS / BRAND STRATEGY/ INNOVATION consulting
We are epidemiologists of culture. By structuring cultural signals, we reveal critical patterns and emerging narratives that create competitive market advantage. The output of this process is a roadmap for cultural foresight, brand strategy and sustainable innovation platforms.
ETHNOGRAPHIC FIELDWORK / Co-Creation & ideation WORKSHOPS
Our experienced anthropology field teams around the world are skilled in conducting a broad range of investigations from home immersions to structured test environments. We also conduct co-creation workshops involving category experts and industrial designers to develop innovation platforms and prototypes.
LINGUISTIC ANALYSIS / MACHINE LEARNING / data Visualization
Language is the most powerful source of insight. Our Culture Mapping informs a machine learning process that allows us to scan and analyze large amounts of open and closed linguistic data and find emerging patterns in culture. The analysis results in visualizations that help our clients understand trends in the context of data-supported archetypes and behavioral codes. This is invaluable in developing strategies for new creative platforms, strategic investments and measuring scenarios of how these actions may evolve.