scenarioDNA | consumer insights

We connect brands to culture.

The rising consumer generation is not a group of hand raisers. They won’t easily join your conversation. Instead, they’ll fluidly move on and off the grid gaming the system, weaving a web of social media, crowd sourcing and in an instant unplugging it all. To catch them means you must find them “in the moment,” those moments defined by the cultures that they thrive in.

Our Approach

Culture Mapping

Our Culture Mapping is a method for unlocking consumer codes . It combines semiotic and design research methods. Culture maps are visual roadmaps for the brand and place benchmark, competitive and opportunity personas in context, demonstrating how to harness their patterns and connections in order to open new opportunities and sustain momentum.

Ethnographies

Our ethnographic research methods begin with a deep understanding of the nuances of human motivations and how to best engage to draw insights. Research involves a variety of observational methods, consumer reporting as well as a variety of in-depth interview techniques. The result is an engaging video documentary that stitches these insights into a compelling narrative that dimensionalizes strategic opportunities.

Mobile Research

Our mobile research solutions help clients zero in on the consumer in motion. We invite participation via strategically placed prompts depending on desired panel. We leverage panels as as well as innovative bluetooth for proximity-based insights.

Social Platforms

Our social media platform engages consumers in a virtual social network where they not only interact with the research team, but also within the context of their peers. An ensuing visual behavior map evolves based on their collective input, allowing a brand to capture participant zeitgeist in real time.

Brand Guides

Our published brand guides incorporate all aspects of our research methodologies to function as a tangible cross-discipline presentation piece to all departments managing a brand.

Clients say...

“scenarioDNA provided an insightful strategic framework to better understand our target consumer. Their depth of knowledge around Gen Y and the ability to think beyond the obvious made them a valuable partner.”Director, Brand Management

“Capable and imaginative; provocative and cooperative; insightful and smart, scenarioDNA is pure value add. Their incredible work on consumers has both improved my work and strengthened the agency's client relationship. ”

“ I want to say again a heartfelt THANK YOU from the whole team here at Cossette. Your insight, construct and evaluation was great! Plus, on a personal note, I really appreciate your follow up and emails beyond the assignment. Let’s do it again! ”

Ninja Marketing interviews Tim Stock (in Italian)

Tim ha sviluppato una metodologia strategica chiamata Culture Mapping™ e lavora con clienti come Nestlé, Procter &Gamble, Mercedes e Toyota per aiutarli a costruire opportunità di business atttraverso strategie che utilizzano semiotica, segmentazione e social media per capire cose fanno le persone e perchè.

TV ads borrow from popular TV series

Are the corporate honchos at Gap and Levi's shoplifters? Or, rather, idea-lifters, pilfering advertising themes from hot TV shows to lure holiday shoppers to their stores? To fans of Fox's geeky high school songfest Glee and HBO's vampire saga True Blood, both brands' current ad campaigns might look a tad familiar.

Interview with Tim Stock On Mobile Behavior, Culture, and Trends

In order to further our understanding of the behaviors developing around mobile technology, we have been reaching out to experts around the world for their unique insights. By doing this, we are able to escape ourselves and become exposed to new perspectives.

Recession Washing

The last two years, agencies were flooded with "green briefs". Many businesses tasked their agencies to come up with advertising to communicate sustainability (whether or not there was any actual substance there).