We are experts in understanding how culture is changing and why. We help clients leverage these dynamics through innovative research and strategic frameworks.

BRAND STRATEGY & INNOVATION consulting

By structuring cultural signals, we reveal critical patterns and emerging narratives that create competitive market advantage. The output of this process is a roadmap for cultural foresight, brand strategy and sustainable innovation platforms.

ETHNOGRAPHIC FIELDWORK & ideation WORKSHOPS

We have anthropology field teams around the world experienced in conducting a broad range of investigations from home immersions to structured test environments.  We also conduct co-creation workshops involving category experts and industrial designers to develop innovation platforms and prototypes. 

Cultural Analytics & Trend Analysis

We focus on language.  Words, images and gesture reveal how culture is changing. We have developed software tools that utilize our Culture Mapping patent to structure and analyze a broad range of open and closed linguistic data. These visualizations help our clients inspire new ideas and measure scenarios in the context of a living representation of culture.


RECENT PRESS & WRITING