CATEGORY Trend Reports

Our team of anthropologists and data scientists compiles an ongoing analysis of trends across various commercial categories.  We uncover emerging trends and place these social signals into the context of our Culture Mapping matrix to structure the data as narratives that can be patterned and analyzed to develop forecasts and strategies.

 
 
 © Copyright scenarioDNA / Illustration by Lucilla Tubaro

FOOD FORECAST 2019 + Food & Beverage Trends 2018

Over 200 pages of trends and analysis plus a survey of over 2,500 US adults quantifying archetypes and revealing demographic patterns. Data visualization analysis of social linguistic signifiers and codes driving trends.


 © Copyright scenarioDNA / Illustration by Lucilla Tubaro

Global Beauty Trends 2018

In-depth report of global beauty trends with a global survey of 3,000 adults quantifying archetypes and revealing demographic patterns plus a Culture Mapping data visualization of social linguistic signifiers.