Culture Mapping Trend Reports

Our team of anthropologists and data scientists compiles an ongoing analysis of trends across various commercial categories.  We uncover emerging trends and place these social signals into the context of our Culture Mapping matrix to structure the data as narratives that can be patterned and analyzed to develop forecasts and strategies.

 
 
 © Copyright scenarioDNA / Illustration by Lucilla Tubaro

Culture Mapping Global Beauty Trends 2018

A searchable Culture Map of social data, with 150-page PDF trend report including 100+ examples of global beauty trends, analysis of codes, archetypes, muses and a global survey of 3000 adults quantifying archetypes and revealing demographic patterns.

 
 © Copyright scenarioDNA / Illustration by Lucilla Tubaro

Culture Mapping Food & Beverage Trends 2018

A searchable Culture Map of social data, with 190-page PDF trend report including 150+ examples of global beauty trends, analysis of codes, archetypes, muses and a US survey of 3000 adults quantifying archetypes and revealing demographic patterns.