https://www.scenariodna.com/home daily 1.0 2026-08-27 https://www.scenariodna.com/contact daily 0.75 2026-10-26 https://www.scenariodna.com/learn daily 0.75 2026-09-18 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1774193657581-NZA718J54WX817QDAW8B/1.png Cultural Research & Strategic Foresight Workshops https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1774193657261-5VVWX8G5HT6GP7GH9LL2/2.png Cultural Research & Strategic Foresight Workshops https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1774193661555-PYAB7U0BCN8EXKGJLQXR/3.png Cultural Research & Strategic Foresight Workshops https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1774193661331-OHHWZ43HQI1BGUY3EZ2N/4.png Cultural Research & Strategic Foresight Workshops https://www.scenariodna.com/culturemapping daily 0.75 2026-10-25 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/c45afa06-5e6a-4f7d-8954-cf0160bec419/CultureMapping.png Culture Mapping - Make it stand out “System and Method for Culture Mapping.” U.S. Patent No. 9,002,755 (2015). https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/c7385e62-d95a-465d-ad4a-75011b5a445a/StoryEngine+Sandbox+Concept+Map.png Culture Mapping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.scenariodna.com/press daily 0.75 2026-10-26 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/25d2f7f3-182a-4a51-9431-6497faebfa25/221015_mke_vogue_italia_shot_02_022_v1_low_res.jpg Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/b7cd2e6a-3561-4b37-9665-34e85aa7a66e/flux_vogue.jpg Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/ee4cecfd-4a71-4caf-9d1e-319c931a3106/1343642.jpg Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/c6bc44cf-49b2-416f-bdaa-f71e67630183/space_nytimes.jpg Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.scenariodna.com/work daily 0.75 2026-10-28 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1654367696046-WIUH65VZF6ODRQPGYA1I/11_thumb_s_blueberrypeachbake.jpg Work - Make it stand out Ozery Bakery - Gaining context of current bread culture to understand where the brand fits in people’s lives in North America and beyond. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/a16a6d6c-a836-4336-94eb-50805fe9b09a/Screen+Shot+2022-06-05+at+7.39.32+PM.png Work - Make it stand out Land O’ Lakes - Understanding the changing ideologies of food and the meaning of stewardship for food producers. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1641147361856-8PX0UZ2526QJPTILT2WE/unsplash-image-NZMeJsrMC8U.jpg Work - Make it stand out Danone USA - Understanding the trends shaping the future consumption of coffee to develop new product innovation platforms. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1654487140664-PI44YCVECRVX5IF5YNHY/fifco_stage.jpg Work - Make it stand out FIFCO - Advising how to leverage cultural intelligence and transition effectively into a sustainability driven food and beverage company. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/a58f2e97-93d4-4ba9-920c-d4a8eef5c0a1/Screen+Shot+2022-06-05+at+6.03.07+PM.png Work - Make it stand out Nike Japan - Understanding the emerging archetypes and muses of sport in Japan to inform brand communication. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/c99c4b36-adc3-48ce-891e-b0c04fdaed10/Screen+Shot+2022-06-05+at+8.42.57+PM.png Work - Make it stand out Leviev Diamonds - Understanding what it means to be a woman in today’s world to prove viability for a bridge brand of diamond jewelry. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1591462057243-EW418TOVDM99F4QOUHNF/fa0d39c403ff271a7716a456e5e27d2a.jpg Work - Make it stand out IKEA North America - Understanding the ways people design and use their kitchens and what that means to product and service design. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1654486240371-YFMOSILVJNBS79B70B6R/listen-and-believe-story.jpg Work - Make it stand out KEF Home Audio - Understanding the future of sound, its spaces and its critical role in our lives across the globe. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/ec5a1d47-afea-4384-95a1-f35674bcad5a/Screen+Shot+2022-06-05+at+5.45.42+PM.png Work - Make it stand out Clorox - Uncovering the modern codes of cleaning relevant to today’s consumer who is awash in green marketing. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/594cd662-ec10-41e2-be87-e1c5d8b658b5/Screen+Shot+2022-06-05+at+8.47.13+PM.png Work - Make it stand out Innovus Pharma - The widely used generic nasal steroid needed to understand human aspects of allergy routine, as Flonase moved OTC. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1591473852846-TW07VYP34PZWN0QLW0TB/555438486_1280x720.jpg Work - Make it stand out Russian Standard Vodka - Understanding evolution of liquor rituals across generations to relaunch the brand in Europe and the USA. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/0047fbb4-1a9f-4fa8-806b-5d7fc0fdf6f3/Screen+Shot+2022-06-05+at+5.58.28+PM.png Work - Make it stand out Coalition for the Bayadera Group - Mapping the bourbon category to develop and name a new internationally inspired luxury whiskey. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1591477095640-D38XPS0USV6Z9AIR8M93/imperialbeer.png Work - Make it stand out Imperial Beer/FIFCO - Understanding emerging trends shaping regional beer consumption in Latin American markets. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/cb09b479-101b-49bd-94ec-76005ae4648c/Screen+Shot+2022-06-05+at+6.05.52+PM.png Work - Make it stand out Lion Beer - Exploring conversations around craft brew in the US to gain an understanding of the evolution of craft brew drinkers. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1591381735456-0CZL9CMHFHIXCFGE5118/maxresdefault.jpg Work - Make it stand out Waldorf Astoria - Understanding the emerging archetypes and muses of global luxury to inform brand repositioning. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/eda46c7c-31ae-4fee-97f9-abbc19a39f73/Screen+Shot+2022-06-05+at+6.15.36+PM.png Work - Make it stand out Collette Tours - Unlocking the insights of the escorted traveler for Baby Boomers once focused on wanderlust. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1654363947558-X3FORJ7WYDN31MECNO2H/whoweare_home-2.jpg Work - Make it stand out Time Out Markets - Understanding the changing meaning and ritual of our free time — at home and out. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/7efad548-716c-4474-9659-d061691f4709/Screen+Shot+2022-06-05+at+8.20.27+PM.png Work - Make it stand out Wendy’s - Uncovering the codes shaping the culture of food for Latinos in America, relating to a new protean expression of ethnicity. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1654367432143-R1M2HZITEWVYQAT9RQ6Q/18095694_1269084619878708_983604204352307200_n.jpg Work - Make it stand out BTF Media: Ongoing collaboration for narrative development, casting, contextualizing stories, audience development and network innovation. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1654486716241-JT2E6A0O4B1OHNR5ZEBY/unsplash-image-JNuKyKXLh8U.jpg Work - Make it stand out STAKK Factory - Exploring media across Asia to get ahead of fans and surprise them with ideas that matter, including regional nuances. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1654369278732-49072M9E7W6TWFWLPXZ6/6a00d8341c630a53ef015390cdcf30970b.jpg Work - Make it stand out MUN2 - Identifying dynamics to grow and better maintain a young advantage, resonating with the US Hispanic sweet spot. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1654485718297-SGPIIGRV0XF05W5WT559/americangreetings_taggers.png Work - Make it stand out American Greetings - Exploring communication patterns among subcultures adept at using digital tools to build communities. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1591398975249-FYB25KC1BZ9YT3B9WWZN/2020-Honda-e-Charging-Point-01.jpg Work - Make it stand out Honda - Understanding current and future perceptions of electric vehicles and what that means to brand communication. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/23189716-47c7-4cc4-97e2-a769b1e42d55/Screen+Shot+2022-06-05+at+7.44.04+PM.png Work - Make it stand out Century 21 Insurance - Mining insurance perception to define company purpose and formulate a strategy to address challenges. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1654364457976-2U2DLL7SXJ5UDNFJSGBW/unsplash-image-jyd1S0QLpfE.jpg Work - Make it stand out Cannondale (Dorel) Understanding subcultures as a foresight framework for unknowns in category segmentation and innovation. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/f381260a-c922-4462-b41c-7f5b4a002e68/13502968_q3_2020_retail_mob_480x360_yaris_launch_edition.jpeg Work - Make it stand out Toyota - Mapping gave Yaris a positioning different from that of its sister brand Scion, which was thriving among car tuners. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1b35ea26-b313-4ae0-be93-4085c5eba452/glo-press-text-generic-placeholder-express.web.1592.896.jpg Work - Make it stand out DHL - Mapping challenges in the journey for extraordinary up-and-coming small business owners dealing with international shipping. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/ba33b922-929d-4d73-b5a8-9e0dd18832b8/Screen+Shot+2022-06-05+at+7.32.37+PM.png Work - Make it stand out Verizon - Shifting perception that small businesses wanted to be big. They wanted to be impactful, but had constant roadblocks in their way. https://www.scenariodna.com/storyengine daily 0.75 2026-10-28 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/551e775e-8efc-490a-a97f-8a25481f4310/StoryEngine+Sandbox+Concept+Map.png StoryEngine Sandbox - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.scenariodna.com/cultural-intelligence daily 0.75 2026-10-30 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/bfca2ede-f495-4570-be83-299c1c971fa3/culturalintelligence.png Cultural Research & Intelligence Consultancy - Make it stand out Culture rarely changes in a straight line. New behaviors coexist with old assumptions. Technologies accelerate some patterns while reviving others. What people say they want can differ from the meanings embedded in what they buy, share, reject or take for granted. https://www.scenariodna.com/semiotics daily 0.75 2026-10-30 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/16d8b1e1-18d9-4ea7-a34c-094f4c437e65/semiotics.png Semiotics & Cultural Analysis - Make it stand out People do not encounter brands, products and technologies as neutral objects. They interpret them through cultural codes. https://www.scenariodna.com/narrative-intelligence daily 0.75 2026-10-30 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/258ea5e4-4a5a-4284-aa90-ea35cc6cd515/narrativeintelligence.png Narrative Intelligence - Make it stand out A cultural story becomes strategically important when it changes what people believe a product, institution, category or future is for. https://www.scenariodna.com/storyengineandcodex daily 0.75 2026-10-22 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/617a45cd-fd7c-48b1-b2a3-3daafa4a923a/StoryEngine+Codex_+Cultural+Intelligence+Flow.png StoryEngine Sandbox + Codex https://www.scenariodna.com/where-the-researcher-comes-in daily 0.75 2026-10-22 https://www.scenariodna.com/ikea-casestudy daily 0.75 2026-10-30 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1018e2be-0f67-4cda-bd26-e105acc2d1a2/ikea-kitchen-design-research-hero.png Case Study: IKEA Key Insight: The kitchen brief was also a brief for openness, flexibility, and space. https://www.scenariodna.com/case-study-nike-japan daily 0.75 2026-10-30 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/9d311515-dc3a-4344-815a-3d50484cac38/nike-japan-youth-sport-research-hero.png Case Study: Nike Japan Key Insight: Personal expression was becoming an important part of what sport could mean. https://www.scenariodna.com/case-study-kef-acoustics daily 0.75 2026-10-30 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/e6a15d3e-01e9-4f3a-92eb-315be7b3a1f7/kef-sound-creator-culture-research-hero.png Case Study: KEF Acoustics Key Insight: Premium sound belongs to a creative culture as well as a product category. https://www.scenariodna.com/case-study-suntory daily 0.75 2026-10-30 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/8ce21f2d-47d2-4e1d-82be-c70caf3d872c/suntory-drinking-culture-research-hero.png Case Study: Suntory Key Insight: The social occasion could remain important while the choice of alcohol became more flexible. https://www.scenariodna.com/case-study-land-olakes daily 0.75 2026-10-30 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/fa1163fc-c386-417e-a170-6dd00caeedc0/land-o-lakes-agricultural-culture-research-hero.png Case Study: Land O'Lakes Key Insight: Stewardship connected inherited values with new responsibilities and forms of collaboration. https://www.scenariodna.com/case-study-honda daily 0.75 2026-10-30 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/0cbc33db-785e-4051-a549-5922d2b021af/honda-environmental-mobility-research-hero.png Case Study: Honda Key Insight: Environmental innovation is interpreted through different cultural beliefs about what progress should mean. https://www.scenariodna.com/case-study-campbells daily 0.75 2026-10-30 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/3a6fb001-4078-49bd-9661-cf3eed57cd44/campbells-future-of-food-research-hero.png Case Study: Campbell’s Key Insight: The future of food could be read through the relationships between eating habits and wider cultural patterns. https://www.scenariodna.com/case-study-clorox daily 0.75 2026-10-30 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/aeb6271f-99ef-4a1e-9ed6-d899505bbb55/clorox-cleaning-culture-research-hero.png Case Study: Clorox Key Insight: Help connected the practical task of cleaning with its emotional meaning. https://www.scenariodna.com/case-study-time-out-markets daily 0.75 2026-10-30 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/96816ad2-a70b-4c8c-bbc0-b50d41b6f95c/time-out-markets-third-space-research-hero.png Case Study: Time Out Markets Key Insight: A shared understanding of social life could connect the media audience with the market visitor. https://www.scenariodna.com/case-study-danone daily 0.75 2026-10-30 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/9011b265-cf0c-4c57-941d-f5a81694cc9e/danone-coffee-culture-research-hero.png Case Study: Danone Key Insight: Coffee's value could be expressed through ritual and lifestyle as well as its role as fuel. https://www.scenariodna.com/case-study-undp daily 0.75 2026-10-30 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/4390b558-53f7-4505-85d9-b9ae3025afb6/undp-youth-futures-research-hero.png Case Study: UNDP Key Insight: Governance, gender, resilience, and aspiration were recurring themes in how the future was imagined. https://www.scenariodna.com/case-study-wendys daily 0.75 2026-10-30 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/a1d5fece-cec4-4ce6-9291-0d0d2e27cfc1/wendys-us-latino-food-culture-research-hero.png Case Study: Wendy’s Key Insight: Fast food could connect people to community while also reflecting changing family traditions. https://www.scenariodna.com/case-study-fifco daily 0.75 2026-10-30 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/70755ed5-051d-487a-9400-38bf8a9a25e3/fifco-sustainability-culture-research-hero.png Case Study: FIFCO Key Insight: Sustainability strategy could be informed by changing expectations of food and everyday life. https://www.scenariodna.com/case-study-dunhill daily 0.75 2026-10-30 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/70755ed5-051d-487a-9400-38bf8a9a25e3/fifco-sustainability-culture-research-hero.png Case Study: Dunhill Key Insight: Sustainability strategy could be informed by changing expectations of food and everyday life.