https://www.scenariodna.com/home daily 1.0 2026-02-08 https://www.scenariodna.com/contact daily 0.75 2026-02-07 https://www.scenariodna.com/learn daily 0.75 2026-04-01 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1774193657581-NZA718J54WX817QDAW8B/1.png Workshops https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1774193657261-5VVWX8G5HT6GP7GH9LL2/2.png Workshops https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1774193661555-PYAB7U0BCN8EXKGJLQXR/3.png Workshops https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1774193661331-OHHWZ43HQI1BGUY3EZ2N/4.png Workshops https://www.scenariodna.com/culturemapping daily 0.75 2026-03-24 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/c45afa06-5e6a-4f7d-8954-cf0160bec419/CM.png Approach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/f7d96b26-5260-41b5-b8f0-6ebf059646ff/StoryEngine.png Approach - Make it stand out The full cultural intelligence platform with twelve specialized assistants for signal detection, narrative analysis, and strategic sensemaking. $500/month. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/503edb97-5baa-4e9c-b20a-7aad886ffbd4/signal-2026-03-10-113235.jpeg Approach - Make it stand out Model how different groups respond to disruption and pressure-test strategies before they unfold. $50/month. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/208da497-2112-47bd-8475-1b56c856d5f3/Primer.jpeg Approach - Make it stand out Learn the fundamentals of structured cultural analysis and turn raw observations into disciplined insight. $25/month. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/656f90be-7edb-426f-8dbe-afc928190d2d/signal-2026-03-10-113553.jpeg Approach - Make it stand out Explore the forces shaping the 2026 Trend Themes Report and examine how emerging signals connect. $25/month. https://www.scenariodna.com/media daily 0.75 2026-02-03 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/0a819973-3497-41e6-a54b-90a55c74dbca/vogue.png Media Youth subcultures: where to find them, how to recognize them https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1b6e86e2-3f2e-4d31-b087-a9abf7faaeb7/New_York_Times_logo_variation.jpg Media - Make it stand out Space the Frontier Right in Front of Us https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/973cbe5b-b426-48e3-a7e4-7e20f1894a56/unnamed.png Media The treachery of images in the age of AI https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/a97132c5-3014-486b-802d-0773183972ae/Contagious_Magenta.png Media - Make it stand out 2018 trend reports read similar to 2024 forecasts https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/887c1018-7377-470b-aa6f-f763753d9f4e/1_MxqxuSg3J_eIbXDzYSeWwg.jpg Media - Make it stand out The way Trump talks about immigration https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/e5c704af-8cbb-4fa1-ba27-1c4127c528d2/usa-today-logo-808B312E91-seeklogo.com.png Media - Make it stand out What could our lives look like in 2025? https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/9c8d373d-a712-4dc2-bbca-4a8f91af3f9b/1200x600wa.png Media - Make it stand out How will cultural trends affect the future economy? https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/a9e0881c-3c9d-48bc-b4f9-11694fd5e38a/SCMP_Logo.png Media - Make it stand out Why Hongkongers need multifaceted training for a complex world https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/98e0fe8b-87e2-4a42-be52-afa0a901fd3d/The_Moodie_Davitt_Report_Logo.jpg Media - Make it stand out scenarioDNA highlights ‘archetypes of ideology’ in beauty https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/c29dd3d4-d169-4f27-8763-2bead9dd025c/64ca2a626e35720cb0af8c87_1+YNET+%D7%99%D7%93%D7%99%D7%A2%D7%95%D7%AA-04.png Media - Make it stand out Understanding the popularity of manga in the USA https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/2346d0aa-1127-45d7-87d5-052d2e613777/logo-luomo-vogue.png Media - Make it stand out The Flux of all Resistance https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/82184522-6f88-4853-8b6f-69e75964c010/unnamed.jpg Media There's an AI that identifies youth subcultures https://www.scenariodna.com/clients daily 0.75 2026-02-07 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1654367696046-WIUH65VZF6ODRQPGYA1I/11_thumb_s_blueberrypeachbake.jpg Work - Make it stand out Ozery Bakery - Gaining context of current bread culture to understand where the brand fits in people’s lives in North America and beyond. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/a16a6d6c-a836-4336-94eb-50805fe9b09a/Screen+Shot+2022-06-05+at+7.39.32+PM.png Work - Make it stand out Land O’ Lakes - Understanding the changing ideologies of food and the meaning of stewardship for food producers. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1641147361856-8PX0UZ2526QJPTILT2WE/unsplash-image-NZMeJsrMC8U.jpg Work - Make it stand out Danone USA - Understanding the trends shaping the future consumption of coffee to develop new product innovation platforms. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1654487140664-PI44YCVECRVX5IF5YNHY/fifco_stage.jpg Work - Make it stand out FIFCO - Advising how to leverage cultural intelligence and transition effectively into a sustainability driven food and beverage company. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/a58f2e97-93d4-4ba9-920c-d4a8eef5c0a1/Screen+Shot+2022-06-05+at+6.03.07+PM.png Work - Make it stand out Nike Japan - Understanding the emerging archetypes and muses of sport in Japan to inform brand communication. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/c99c4b36-adc3-48ce-891e-b0c04fdaed10/Screen+Shot+2022-06-05+at+8.42.57+PM.png Work - Make it stand out Leviev Diamonds - Understanding what it means to be a woman in today’s world to prove viability for a bridge brand of diamond jewelry. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1591462057243-EW418TOVDM99F4QOUHNF/fa0d39c403ff271a7716a456e5e27d2a.jpg Work - Make it stand out IKEA North America - Understanding the ways people design and use their kitchens and what that means to product and service design. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1654486240371-YFMOSILVJNBS79B70B6R/listen-and-believe-story.jpg Work - Make it stand out KEF Home Audio - Understanding the future of sound, its spaces and its critical role in our lives across the globe. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/ec5a1d47-afea-4384-95a1-f35674bcad5a/Screen+Shot+2022-06-05+at+5.45.42+PM.png Work - Make it stand out Clorox - Uncovering the modern codes of cleaning relevant to today’s consumer who is awash in green marketing. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/594cd662-ec10-41e2-be87-e1c5d8b658b5/Screen+Shot+2022-06-05+at+8.47.13+PM.png Work - Make it stand out Innovus Pharma - The widely used generic nasal steroid needed to understand human aspects of allergy routine, as Flonase moved OTC. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1591473852846-TW07VYP34PZWN0QLW0TB/555438486_1280x720.jpg Work - Make it stand out Russian Standard Vodka - Understanding evolution of liquor rituals across generations to relaunch the brand in Europe and the USA. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/0047fbb4-1a9f-4fa8-806b-5d7fc0fdf6f3/Screen+Shot+2022-06-05+at+5.58.28+PM.png Work - Make it stand out Coalition for the Bayadera Group - Mapping the bourbon category to develop and name a new internationally inspired luxury whiskey. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1591477095640-D38XPS0USV6Z9AIR8M93/imperialbeer.png Work - Make it stand out Imperial Beer/FIFCO - Understanding emerging trends shaping regional beer consumption in Latin American markets. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/cb09b479-101b-49bd-94ec-76005ae4648c/Screen+Shot+2022-06-05+at+6.05.52+PM.png Work - Make it stand out Lion Beer - Exploring conversations around craft brew in the US to gain an understanding of the evolution of craft brew drinkers. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1591381735456-0CZL9CMHFHIXCFGE5118/maxresdefault.jpg Work - Make it stand out Waldorf Astoria - Understanding the emerging archetypes and muses of global luxury to inform brand repositioning. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/eda46c7c-31ae-4fee-97f9-abbc19a39f73/Screen+Shot+2022-06-05+at+6.15.36+PM.png Work - Make it stand out Collette Tours - Unlocking the insights of the escorted traveler for Baby Boomers once focused on wanderlust. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1654363947558-X3FORJ7WYDN31MECNO2H/whoweare_home-2.jpg Work - Make it stand out Time Out Group - Understanding the changing meaning and ritual of our free time — at home and out. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/7efad548-716c-4474-9659-d061691f4709/Screen+Shot+2022-06-05+at+8.20.27+PM.png Work - Make it stand out Wendy’s - Uncovering the codes shaping the culture of food for LatinX in America, relating to a new protean expression of ethnicity. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1654367432143-R1M2HZITEWVYQAT9RQ6Q/18095694_1269084619878708_983604204352307200_n.jpg Work - Make it stand out BTF Media: Ongoing collaboration for narrative development, casting, contextualizing stories, audience development and network innovation. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1654486716241-JT2E6A0O4B1OHNR5ZEBY/unsplash-image-JNuKyKXLh8U.jpg Work - Make it stand out STAKK Factory - Exploring media across Asia to get ahead of fans and surprise them with ideas that matter, including regional nuances. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1654369278732-49072M9E7W6TWFWLPXZ6/6a00d8341c630a53ef015390cdcf30970b.jpg Work - Make it stand out MUN2 - Identifying dynamics to grow and better maintain a young advantage, resonating with the US Hispanic sweet spot. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1654485718297-SGPIIGRV0XF05W5WT559/americangreetings_taggers.png Work - Make it stand out American Greetings - Exploring communication patterns among subcultures adept at using digital tools to build communities. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1591398975249-FYB25KC1BZ9YT3B9WWZN/2020-Honda-e-Charging-Point-01.jpg Work - Make it stand out Honda - Understanding current and future perceptions of electric vehicles and what that means to brand communication. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/23189716-47c7-4cc4-97e2-a769b1e42d55/Screen+Shot+2022-06-05+at+7.44.04+PM.png Work - Make it stand out Century 21 Insurance - Mining insurance perception to define company purpose and formulate a strategy to address challenges. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1654364457976-2U2DLL7SXJ5UDNFJSGBW/unsplash-image-jyd1S0QLpfE.jpg Work - Make it stand out Cannondale (Dorel) Understanding subcultures as a foresight framework for unknowns in category segmentation and innovation. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/f381260a-c922-4462-b41c-7f5b4a002e68/13502968_q3_2020_retail_mob_480x360_yaris_launch_edition.jpeg Work - Make it stand out Toyota - Mapping gave Yaris a positioning different from that of its sister brand Scion, which was thriving among car tuners. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/1b35ea26-b313-4ae0-be93-4085c5eba452/glo-press-text-generic-placeholder-express.web.1592.896.jpg Work - Make it stand out DHL - Mapping challenges in the journey for extraordinary up-and-coming small business owners dealing with international shipping. https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/ba33b922-929d-4d73-b5a8-9e0dd18832b8/Screen+Shot+2022-06-05+at+7.32.37+PM.png Work - Make it stand out Verizon - Shifting perception that small businesses wanted to be big. They wanted to be impactful, but had constant roadblocks in their way. https://www.scenariodna.com/legal daily 0.75 2026-03-19 https://www.scenariodna.com/assistants daily 0.75 2026-04-02 https://www.scenariodna.com/twosteps daily 0.75 2026-03-25 https://images.squarespace-cdn.com/content/v1/57375dfac2ea512278c84289/35133107-fb26-4bbe-bfc9-d462e976b3e4/twostep.jpg Two-Step Process