The Epidemiology of Innovation (Culture Mapping)
To better match the complex challenges innovation presents, it is critical to consider an approach and methodology more akin to epidemiology a method that accounts for the full picture of how trends in culture are evolving. A process rich with layers. One that recognizes often overlooked triggers to new behaviors. One that is exploratory, yet grounded by real data and structured by cultural parameters. An approach that unites consumer anthropology with data science.