Culture Mapping for Innovation Amsterdam - September 13th

This 2-hour session introduces participants to the Culture Mapping methodology of analyzing cultural data and trends. The talk will outline practical applications of applied semiotics and cultural anthropology in the context of real-world cases. A review of the Culture Mapping approach to data analysis and visualization will be discussed to provide attendees with a practical understanding of how to leverage language as data in their own work.Session participants will be given free access to Culture Mapping Food & Beverage Trends 2018 and Culture Mapping Beauty Trends 2018 Reports.