We are experts at understanding how culture is changing and why
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Trend ANALYSIS / BRAND STRATEGY/ INNOVATION consulting
Our approach structures cultural signals to reveal critical patterns and emerging narratives that create competitive market advantage. The output of this process is a roadmap for cultural foresight, brand strategy and sustainable innovation platforms. We have helped companies tune communication and launch new products as well as train internal teams to understand the full dynamics impacting how trends evolve.
ETHNOGRAPHIC FIELDWORK / Co-Creation & ideation WORKSHOPS
Our experienced anthropology field teams around the world are skilled in conducting a broad range of investigations from home immersions to structured test environments. We also conduct co-creation workshops involving category experts and industrial designers to develop innovation platforms and prototypes.
LINGUISTIC ANALYSIS / MACHINE LEARNING / data Visualization
Language is the most powerful source of insight. Our Culture Mapping informs a machine learning process that allows us to scan and analyze large amounts of open and closed linguistic data and find emerging patterns in culture. The analysis results in visualizations that help our clients understand trends in the context of data-supported archetypes and behavioral codes. This is invaluable in developing strategies for new creative platforms, strategic investments and measuring scenarios of how these actions may evolve.
The typical output of our work is a detailed roadmap that includes a system view of behavioral codes, archetypes, muses, trend examples and detailed strategic recommendations to answer existing and emerging challenges. Client deliverables also include our Culture Mapping Data Visualization Dashboard that offers a rich and detailed view of what is changing and why and empowers our clients to continue working with these frameworks as they work with internal stakeholders.