We are experts at understanding how culture is changing and why and helping clients leverage those insights.
Trend ANALYSIS / BRAND STRATEGY/ INNOVATION consulting
Our approach structures cultural signals to reveal critical patterns and emerging narratives that create competitive market advantage. The output of this process is a roadmap for cultural foresight, brand strategy and sustainable innovation platforms. We have helped companies tune communication and launch new products as well as train internal teams to understand the full dynamics impacting how trends evolve.
ETHNOGRAPHIC FIELDWORK / Co-Creation & ideation WORKSHOPS
Our experienced anthropology field teams around the world are skilled in conducting a broad range of investigations from home immersions to structured test environments. We also conduct co-creation workshops involving category experts and industrial designers to develop innovation platforms and prototypes.
LINGUISTIC ANALYSIS / MACHINE LEARNING / data Visualization
Our Culture Mapping informs a machine learning process that allows us to scan and analyze large amounts of open and closed linguistic data and find emerging patterns in culture. The analysis results in visualizations that help our clients understand trends in the context of data-supported archetypes and behavioral codes.
CULTURE MAPPING WORKSHOPS
We offer one day corporate workshops for companies. Our workshops clearly outline the critical aspects of analyzing cultural data and understanding what it means to make findings actionable. Sessions are a combination of lecture presentations and interactive exercises that expand thinking. We cover commercial application of semiotics and cultural anthropology and place this in the context of developing innovation platforms. Content can be customized to specific verticals and includes introductory access to our Culture Mapping software and a custom trend deck outlining key issues impacting your business. Group sizes range from 8 to 40 people.