xx »»»»»» Our Company »»»»»» Our Work xxxxx.xxx.Clients xxxxx.xxx Case Studies xxxxx.xxx.Dorel/Cannondale xxxxx.xxx.Miller Lite xxxxx.xxx.Nestlé xxxxx.xxx.Homestead xxxxx.xxx.American Greetings xxxxx.xxx.Kodak xxxxx.xxx.Online Diamond Retailer »»»»»» Our Tools »»»»»» Our Insights		CASE STUDY     When Miller Lite needed to create a segmentation strategy, we used our culture matrix to deconstruct the male light beer drinker across the top three light beer brands and found Miller Lite’s unique aspect of authenticity. The strategy allows Miller Lite to build into real narratives strengthening its bonds with existing culture and expanding its reach into three previously unchartered white space arenas allowing it to resonate louder, longer and stronger than it would among the old school mass market. CULTURE MAP | ILENS | MDIVE | ATLAS
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