xxxxxx.xx x.Brainstorms
xxxxxx.xxx. Culture Map
xxxxxx.xxx. iLens
xxxxxx.xxx. mDive
xxxxxx.xxx.
xxxxxx.xxx .Atlas
| INLINE RESEARCH / SOCIAL MEDIA PLATFORM | |
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| Our social media platform, intelliVillagesm, was prompted by the dire need for culturally driven inline data. With intelliVillagesm, we have the capability to build social brand sites from the ground up. Or we can use the digital platform to power an existing strategy.
intelliVillagesm engages consumers in a virtual social network where they not only interact with the research team, but also within the context of their peers. An ensuing visual behavior map evolves based on their collective input, allowing a brand to capture participant zeitgeist in real time. The intelliVillagesm concept involves recruiting, filtering and mapping participants that correlate with brand-related behavioral personas. The level of interaction with and among these participants can be simple or robustly interactive. In the virtual village, members who share similar interests and passions can connect and converse on a granular level. Results of online events and findings can be monitored in real time. Most compelling for us is that we can drive the best culturally driven groups to the platform, and we can cross-reference these groups against larger consumer databases within traditional demographic and regional parameters. The platform effectively bridges the quant/qual gap. |