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STRATEGIC PLANNING GUIDES  
atlas  
   
A large-format book that pulls from primary research, as well as from scenarioDNA’s ongoing studies. The book details the consumer context of the brand in question including overview of the market, related meta trends, competitive analysis, age studies, benchmark personas, opportunity personas, gender and ethnic points of view, age studies, brand-related rituals, analysis and recommendations. The atlas incorporates all aspects of our research methodologies to function as a tangible cross-discipline presentation piece to all departments managing a brand.











 


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