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| Management Team | |
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Tim Stock and Marie Lena Tupot launched brand planning think tank scenarioDNA in 2001 as a way to help brands get smarter about consumers through fresh approaches to research and strategic planning. Their combined
experience is a happy collusion of disciplines from semiotics and cultural
theory to merchandising and journalism. Tim Stock Tim is a sought after expert on topics related to consumers and advertising. He has appeared in numerous media outlets such as BBC Radio, Advertising Age, Adweek, The Toronto Star, The Chicago Tribune and The Financial Times on topics ranging from branding to product placement. He regularly contributes to leading journals such as Admap and HSMAI's Marketing Review. He also regularly participates as a judge for the Effies and IAC Awards. Marie Lena Tupot partner & research director Specializing in consumer lifestyle issues, Marie has been an award-winning editor, writer and content/community consultant for more than ten years. She was the voice behind the party as the content editor at brick-and-click venture, iParty.com. As editor-in-chief of the magazine Custom Builder, she successfully bridged the gap from architect to builder by developing award-winning content that created an important context for professionals during the home building boom. She also established the magazine's advisory council to continue this momentum. During the economic boom of the 1980s, she reported on American trends for executive members of the Japanese Department Store Association and developed merchandising concepts for the launch of the Felissimo store. She also advised on products for Fujisankei's high-end home shopping program. 
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