xxxx.xxx.xxx
xxxxxx.xxx.xBrand Noise
|
Loading...
|
|
|---|---|
|
|
|
| Featured Insights | |
| Facebook: Join our Facebook Group for updates What's Next for Segmentation | Admap February '10 | DOWNLOAD  Segmentation needs to embrace consumer collaboration, crowdsourcing and culture mapping to be relevant and avoid being ignored in favour of the ‘big idea’ “Admap articles reproduced with permission of Admap, the world’s primary source of strategies for effective advertising, marketing and research. To subscribe visit www.admapmagazine.com. © Copyright Admap.” Research /Reboot | VIEW SLIDESHOW A preview of an upcoming presentation on the challenges facing consumer research. What Grand Theft Auto Can Teach Us About Connecting with Consumers| VIEW SLIDESHOW An analysis of the current shift in communications. Green 2009 | VIEW SLIDESHOW Consumers are gaining knowledge. They are wisening up to the real meaning behind green. They understand tradeoffs vs. trivial. They’re at the brink of growing green deaf. Luxury 2009 | VIEW SLIDESHOW When it comes to luxury, much like the emperor staring in the mirror at his non-existent new clothes, luxury is at its crossroads. Recession Washing 2009 | VIEW SLIDESHOW Fast on the heels of green washing, recession washing will test marketers not to push empty messages in tough times. Tried and texted approach to getting consumers talking | Admap January '09 | DOWNLOAD ... it means using an authentic organic approach to understanding the consumer in their world. Unfortunately, for some brands and agencies, it means taking shortcuts on research. “Admap articles reproduced with permission of Admap, the world’s primary source of strategies for effective advertising, marketing and research. To subscribe visit www.admapmagazine.com. © Copyright Admap.” Understanding Gen Y Narrative: The Transformer Generation | VIEW SLIDESHOW The narrative that Gen Y shares with Transformers is an open-source story of collaboration, new globalism, a currency of culture, eBay economics and mash-up. In this contemporaneous tale, the impact of technology blurs the lines from urban/suburban and east/west. Green: Co-mingling Perspectives 2008| VIEW SLIDESHOW In the midst of economic crisis, the concept of Green becomes tightly interwoven with old school recession planning. Our research has found three distinct personas that are driving green concepts side-by-side. A fourth persona is ironically pushing back, but following a tenet of self-reliance. Together they’ll make green grow more mainstream. Secret Vices and Depression-style DIY will be the backlash as green gets too slick. Redefining Luxury 2008: From Excess to Stealth | VIEW SLIDESHOW Lectures from Parsons School of Design Strategies (on slideshare) The Structure of Trends The Psychology of Space The Psychology of Objects Decoding Boomers & Post WW2 Narrative Culture Networks  Tried and texted approach to getting consumers talking | Admap | DOWNLOAD ... it means using an authentic organic approach to understanding the consumer in their world. Unfortunately, for some brands and agencies, it means taking shortcuts on research. The result is that recruitment loses its balance, time in the field is diminished and incentives dwindle. There are no shortcuts when it comes to dealing with real people. Good research requires a relationship to coax information out of people and there’s no easy way to do it. Optimising budgets is crucial in the current market conditions Casting Confident Brands | Admap | DOWNLOAD Too often product placement is not seen as part of the overall longterm brand strategy. The thought is to get it in and get it visible. But we know the rules have changed and the consumer is filtering out more and more messages, as the media landscape becomes more and more cluttered. To get past this is all about finding the ideal venue to demonstrate honestly the 'coolness' of the brand. As video-on-demand and mobile content delivery evolve from mass to niche market, it becomes easier to alienate people. Now we need to get closer and focus in to get these new techniques to work. How to Market Brands in a People Economy | Admap | DOWNLOAD Brand marketers are in the midst of a fundamental shift in human behaviour and consumption. Getting increasingly more elusive and enabled by networked personal technology, consumers are moving from mass market to multiplying custom markets. Today's emerging demographic segments and affinities devalue traditional consumer market boxes. Can Consumers Own the Brand? | Admap | DOWNLOAD Exactly who is holding the reins on brands these days? Does it really matter? Or should branding be more about the way a campaign evolves, rather than from whom or where? With everyone talking about how much power the consumer wields, the advertising industry is in desperate need of embedded consumer insight. “Admap articles reproduced with permission of Admap, the world’s primary source of strategies for effective advertising, marketing and research. To subscribe visit www.admapmagazine.com. © Copyright Admap.”  What Unites Global Youth | Young Consumers | DOWNLOAD There are emerging similarities in youth culture across the globe, in particular technology is a focus. The brands and styles preferred by youth around the world are surprisingly alike. The more exposure young people have to common information, for example through the internet, the more homogeneous they appear to become. |