It all begins by mapping culture
Our approach unites a deep understanding of consumer behavior with powerful tools to gather real-time actionable insights.
We know how to intelligently make sense of what’s happening. We believe the goal of insight and planning should be to swiftly uncover what people want before they know how to voice it themselves. Whether you’re looking to build a pitch, gain insight to launch a product, create a social brand site to glean inline data, establish a market strategy or gauge consumer sentiment, we have the experience and the flexibility to make it happen. We’ve helped agencies win AORs. We’ve created dynamic white space for established brands in saturated markets. And we’ve established networks of cultural activity and trends previously unknown to clients.
Our Services
- Advisory Services & Pitches
- Creative Briefs & Ideation
- Culture Mapping
- Brand Audits & Opportunity Mapping
- Trend Analysis
- Semiotic Analysis & Mapping
- Consumer Segmentation Studies
- Generational Insights
- Multicultural Insights
- Immersive Ethnographic Research
- Expert Salons & Structured Ideation
- Video Interviews & Documentaries
- Concept Testing & Diaries via Mobile
- Cloud-based Research Panels
- Community Recruitment & Curation
- Partnership Development
- Behavioral Data Optimization
abilities Overview
| Request a credentials deck | |
| Contact Marie Tupot, Partner | |
| (917) 364-9742 marielena@scenariodna.com |
