We are experts in understanding how culture is changing and why. We help clients leverage these dynamics through innovative research and strategic frameworks.
BRAND STRATEGY & INNOVATION consulting
By structuring cultural signals, we reveal critical patterns and emerging narratives that create competitive market advantage. The output of this process is a roadmap for cultural foresight, brand strategy and sustainable innovation platforms.
ETHNOGRAPHIC FIELDWORK & ideation WORKSHOPS
We have anthropology field teams around the world experienced in conducting a broad range of investigations from home immersions to structured test environments. We also conduct co-creation workshops involving category experts and industrial designers to develop innovation platforms and prototypes.
Cultural Analytics & Trend Analysis
We focus on language. Words, images and gesture reveal how culture is changing. We have developed software tools that utilize our Culture Mapping patent to structure and analyze a broad range of open and closed linguistic data. These visualizations help our clients inspire new ideas and measure scenarios in the context of a living representation of culture.
RECENT PRESS & WRITING
- Why Hongkongers need multifaceted training for a complex world (South China Morning Post)
- Predict the Future - Talk to Tim Stock (Milk Magazine)
- Visualising Culture using Semiotics (ESOMAR)
- A Face in the Crowd (Research Magazine)