Consumer anthropology meets data science

The framework of our services is a combination of cultural anthropology and data science. Our approach cognitively structures everything from recruitment for ethnographic fieldwork to trend forecasting and innovation platforming. We also have deep experience working in global markets with analysts on the ground to help explore nuances in language and meaning. 

 

USA We helped Clorox's brand and innovation teams learn more about the cultures and trends driving the meaning of clean in North America to help feed new product platforms. We combined in-home ethnography with industrial designer ideation workshops to bring further dimension to the data.

USA

We helped Clorox's brand and innovation teams learn more about the cultures and trends driving the meaning of clean in North America to help feed new product platforms. We combined in-home ethnography with industrial designer ideation workshops to bring further dimension to the data.

USA & Canada We helped IKEA understand how emerging foodie cultures perceive and use home kitchens. Culture Mapping grounded our fieldwork exploring the perception of specific design details key to a new kitchen design launch.

USA & Canada

We helped IKEA understand how emerging foodie cultures perceive and use home kitchens. Culture Mapping grounded our fieldwork exploring the perception of specific design details key to a new kitchen design launch.

Japan We helped W+K and Nike Japan understand how shifts in social and economic conditions are changing how sport is used to express identity in Japan. The result of the work was a culture map of archetypes and muses to drive new creative campaigns.

Japan

We helped W+K and Nike Japan understand how shifts in social and economic conditions are changing how sport is used to express identity in Japan. The result of the work was a culture map of archetypes and muses to drive new creative campaigns.

USA & Europe We helped Russian Standard relaunch their signature vodka by culture mapping the cultural dynamics of the category and developing emerging consumer archetypes of  consumption. The result was a 25% increase in sales.

USA & Europe

We helped Russian Standard relaunch their signature vodka by culture mapping the cultural dynamics of the category and developing emerging consumer archetypes of  consumption. The result was a 25% increase in sales.

Caribbean, Costa Rica & South America We helped Florida Ice & Farm understand the cultural dynamics and trends that are impacting their brand portfolios across various markets in Latin America.

Caribbean, Costa Rica & South America

We helped Florida Ice & Farm understand the cultural dynamics and trends that are impacting their brand portfolios across various markets in Latin America.

USA We developed a forecast of the role an insurance company would play in the future world as new technologies and the Internet of Things continue to evolve.

USA

We developed a forecast of the role an insurance company would play in the future world as new technologies and the Internet of Things continue to evolve.

USA We helped us transform field interviews in multiple cities across the US into vital insights to understand how Latinos relate to dining out as an extension of cultural identity.

USA

We helped us transform field interviews in multiple cities across the US into vital insights to understand how Latinos relate to dining out as an extension of cultural identity.

Brazil, China, Europe, GCC Countries, South Korea & South Africa We work with a global FMCG company by culture mapping the patterns in regional trends and emerging archetypes of consumption. Areas of investigation include the distinction between luxury and premium and the cultural segments that exist with generations globally.

Brazil, China, Europe, GCC Countries, South Korea & South Africa

We work with a global FMCG company by culture mapping the patterns in regional trends and emerging archetypes of consumption. Areas of investigation include the distinction between luxury and premium and the cultural segments that exist with generations globally.

USA, Mexico, UK & Hong Kong We culturally segmented and structured interviews and analysis with business owners. The intent of the work was to understand the emotional context of business. Consumer archetypes emerged with unique taxonomies that can be translated into KPIs.

USA, Mexico, UK & Hong Kong

We culturally segmented and structured interviews and analysis with business owners. The intent of the work was to understand the emotional context of business. Consumer archetypes emerged with unique taxonomies that can be translated into KPIs.

USA We developed a culture map of archetypes that we correlated with urban planning data to reveal vital new segmentation considerations impacted by a growing and fast-evolving urban population.

USA

We developed a culture map of archetypes that we correlated with urban planning data to reveal vital new segmentation considerations impacted by a growing and fast-evolving urban population.

USA We helped BBH and Miller Lite understand the cultures and trends driving the evolution of beer consumption in North America. We mapped archetypes that revealed patterns and emerging trends that had been previously overlooked.

USA

We helped BBH and Miller Lite understand the cultures and trends driving the evolution of beer consumption in North America. We mapped archetypes that revealed patterns and emerging trends that had been previously overlooked.

USA Culture Mapping structured our trend analysis and ideation workshops with consumers to explore potential packaging and service design platforms for a new allergy brand entering the market.

USA

Culture Mapping structured our trend analysis and ideation workshops with consumers to explore potential packaging and service design platforms for a new allergy brand entering the market.


more clients